Our client, American Pet Nutrition wanted to bolster awareness of their pet food brands as they entered new markets. Which lead us to think one thing, “road trip!” That’s right, we launched a nationwide mobile food truck tour hitting dog parks and grocery stores across the country. We handed out coupons, engaged face-to-face with our audience and landed network televisions interviews in over 30+ markets along the way.
Designers: Megan Collins, Julie Sikonski
Creative Director: Paul Diamond, Brian Merckens
Client: American Pet Nutrition