Our client came to us with a big ask — start over, redo everything, give us a look that stands out in the beauty aisle. So we began with the basics —the natural, organic, clean feeling of the SKIN product line. From there, we created an entirely new look, feel and identity to reflect the stripped down, authentic nature of the brand. A black and white color pallete works as our backdrop while pops of citrus make up our accent colors. A unique icon system highlights the ingredients while reflecting the simple nature of the SKIN philosophy.
Art Director: Megan Collins
Creative Director: Paul Diamond, Brian Merckens
Associate Creative Director: Lindsay Bruno
A12 Award Recipient