Helping Lindsay Bruno reimagine her line of brutally honest and hilarious cards, merchandise and social presence has been one of my favorite projects so far. Utilizing a limited font family and color palette, a playful yet sophisticated line of greeting cards was created. Lines like "Bat Shit Crazy, Doesn't Being to Cover It," and "What I Love Most About Yoga is Nap Time at the End," embody the tone of Bold Face Type.
Art Directors: Megan Collins, Andrea Morris
Copywriter and Creative Director: Lindsay Bruno
Client: Bold Face Type